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Orchid Blog

Quickly Growing Global Orthopedic Market: Orchid Attends COA Conference in China

Posted: Wednesday, December 19, 2018

While the first three quarters of the year are active with trade shows and industry events in the United States and Europe, November is Orchid’s opportunity to showcase and meet in China. From November 21-24, thousands of surgeons and medical device manufacturers gathered at the largest orthopedic meeting in China to listen to presentations and discuss the growing Chinese orthopedic market at the 13th Annual Congress of Chinese Orthopaedic Association (COA) in the city of Xiamen.

An Orchid team attended and exhibited at the event from our Suzhou, China facility, including Sheky Wang (Commercial Manager, China). This was Wang’s fifth time attending COA and she continually looks forward to connecting with existing and potential customers.

At this year’s meeting, Wang noticed a shift in customers’ interest towards rough and thick coating, specifically asymmetric sintering. This type of coating uses high temperature sintering to irregularly attach beads to the surface of the implant, creating an extremely rough surface with increased porosity.

“The Chinese market is dynamic and fast- growing, so Chinese customers are trying their best to develop new products and show them at COA to make surgeons interested,” Wang said.

After attending the event for five years, Wang noticed U.S. and Chinese shows differ in the exhibitors’ booth design. While it’s common to keep the same booth design for multiple years in the U.S., Chinese customers like to change it up.

“Creating a new design every year makes customers excited to visit us,” Wang said. “It impresses the customers about the Orchid brand.”

All in all, Wang and the Orchid China team agree they always look forward to promoting Orchid as an orthopedic solution supplier and its coating capabilities at the China facility.

“COA is a great platform to exhibit at because we get to continue old relationships with customers and talk about our business,” Wang said.

Oliver Wu, Armando Salito, Sheky Wang and Warren Zhang

By Quinn Alexander, Executive Assistant, Orchid Orthopedic Solutions

Sheky Wang, Commercial Manager, China