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Orchid Blog

Spine September: Orchid Employees Reflect on NASS and EUROSPINE Meetings

Posted: Friday, November 02, 2018

The month of September consisted of saying goodbye to summer, hello to fall weather, and for the orthopedic industry, preparing for two of the largest events in the spine industry. The events each had educational sessions for medical professionals and expo halls for medical device OEMs and manufacturing companies to display their products and services. Device companies, surgeons and spine professionals gathered in Barcelona, Spain for the EUROSPINE Annual Meeting. The following week they traveled to Los Angeles, CA for the 33rd Annual North American Spine Society (NASS) Meeting.


Both events set the stage for attendees to discuss all things spine, including the latest in spine research, services and products, and opportunities. Orchid had a booth at both shows, and among Orchid representatives at the EUROSPINE was Tony Crivella (Senior Global Commercial Manager, Coatings) and Rob Debney (Strategic Account Manager, Europe). Crivella also attended NASS, along with Brandon Beckendorf (Orchid Design Director of Engineering).

These shows allow us to walk around the exhibition floor, look at the booths of hundreds of other exhibitors and discover new trends. Beckendorf noticed that, in addition to bringing innovation to implants, companies are bringing innovation to the operating room.

“The whole market is transitioning to bringing value for the entire surgery and focusing on devices that are easy for surgeons to use,” Beckendorf said. “I think technology like that is pretty exciting stuff because it’s focused on the actual outcomes and making things easier.”

Not only did Debney notice trends of innovation in the spine sector, he was amazed by the scope of exhibitors at EUROSPINE. Companies from India and China as well as developing and larger companies were all represented at the show.

“The European market is expanding very quickly and the variety of products we saw at the show was very large,” Debney said. “They all bring something different and it was fantastic because it was like a candy store to the marketplace.”

An added benefit of these shows is the opportunity for Orchid members to connect, bounce ideas off one another and build some camaraderie. There are very few times in the year for the whole sales group to be together, so Crivella looks forward to this part of the shows.

“We’re there for a common purpose,” Crivella said. “But after the lights go out, we get to hangout, enjoy the company and strengthen our relationships.”

By Quinn Alexander, Executive Assistant, Orchid Orthopedic Solutions